Through online marketing we can target specific customers or audience.
For example –
1. If you in a local business of a kids’ boutique selling baby clothes from new born till 6 years in a specific area, then you can target mothers with babies of required age via Google adds , Facebook adds, Instagram adds, etc, many more different platforms. Your add will directly be shown to the targeted mothers with babies of the specific age in that particular area when they will use internet service on any smartphone, laptop or desktop.
2. Another way is through Google Map listing – If you want to show your shop online then you can use Google my business. In here , you can give your shop details, items you sell, contact information and direction of your shop. Through this , if anyone in your area searches the items you sell, Your shop will be shown with full details and direction.
This is one way why digital marketing is important. You can target specific customer of any particular place.