A Complete Beginner’s guide to a successful Email Marketing. Here we are going to give the full details about What is email marketing? Why is it so important for your business? And also help you with How to create? Some beneficial tricks with yearly proven success tools that will accompany you to your most successful business. Requesting you to read and understand thoroughly and apply each step to make yourself successful.
What is email marketing?
Email Marketing is the act of sending a commercial message to a group of people, using email. Every email sent to a potential customer could be considered as email marketing. It involves using email to send advertisements, solicit sales, request business, donations, etc
Why email marketing?
Though all the talks of video, artificial intelligence, virtual reality & chatbots are latest in the world of digital marketing, it seems far behind its prime method of email marketing
Email is the real metric in the world of marketing. It is going stronger today and may become the best possible strategy for any business in the future. It directly connects and builds trust between a customer and a retailer or a service provider. Studies show that 72% of people prefer to receive promotional content through email, compared to 16% who prefer social channels
Based on 2019 data:- Email marketing is still ranked as the most effective marketing strategy, beating out social media, SEO, and affiliate marketing.
Based on 2018 data:- 85% of adult internet users are on the email that beats up search engines by 15% and social media by 22%.
Most marketers focused on conversions whether it is leads, memberships, sales, or any business strategy, the goal of every marketer is to turn potential visitors into paying customers and there is no competition to email when it comes to conversions.
Fact that the average clicks through email campaign are 3% whereas 0.41% through other channels till date.
According to the survey conducted by Monetate, 4.24% visitors buy or get coverts from email marketing as compared to 2.49% from search engine and 0.59% from social media platforms
This is why email is highly measurable and almost all big brands and every industry use email marketing ( Go to your mail account and see for it once ).
An email has a higher ROI:- which means it gives a higher return on investment with the unmatched ability of conversions. Email Marketing gives an average 3,800% return for any business i.e. for every $1 spent on email marketing, it gives you of average $38.
How to create an email list?
First, create a signup form along with a pop-up for the new visitors on your website. When people will visit your website for the first time and want to about your brand, they will sign up and this will be your lead.
Secondly, use a simple, friendly, and standard form [Contact form 7, WP form, Ninja form, etc, etc which are free plugins in wordpress] to attract and connect your audience or customer.
Thirdly, drive signup from social media. Make a page on every social site you can and keep your regular engagement on social channels and lastly share your signup forms to encourage your customers for your branding. You can also go through the best tools to grow your social channels TubeBuddy- Your best friend on the road to YouTube success and Instato.io – The Instagram manager you’ve always wanted. [ Click & Visit once ]
Fourthly, host a contest or some discount offers on your social channel to drive more and rapid customers or audiences.
How to create an Effective Email Marketing Campaign?
Use a comprehensive email builder to create an effective email marketing campaign. Some of the most effective are Aweber, ActiveCampaign. (click and visit to see why most business platforms or industries use it )
Choose or design a professional connective template according to your niche and else everything is in the software you will use, they will guide you with very easy and comfortable way and also you can question anything you want to know 24/7, they will reach you and you are good to go.
Aweber and ActiveCampaign are the most efficient professional supportive email software for any small or big business and also have a free trial period and free packages. Every beginner can try it once and can double your revenue or opt-out anytime if you didn’t like it. They have prebuilt template library, campaign automation, signup forms, landing pages, integrations, smart designer, drag & drop email & landing page designer, the campaign marketing place, AMP for email, prebuilt reports & analytics, certified marketing experts, free migration services, simplified list management. Any feature you need from day one, you will get it in this two software.
So, this is all about email marketing. Hope I could give you a little knowledge about email marketing & always try to implement it to get the best result.
For more Tools, Strategies & Webinars, visit our Home page from the search bar